大香蕉美女直播

The 45th famous furniture exhibition has these new points that can't be missed!

2021-3-14 16:33 | Publisher:大香蕉美女直播: admin | see: one hundred and thirty-three | Comments: 0 | From: China Wood Industry Network

abstract (www.cnki.com) the whole March was full of excitement because of the exhibition. The vast majority of furniture people set their first stop in Dongguan. It has become a must to do every year to go to Houjie to see famous furniture exhibition. An industry personage said to the reporter: "I have heard of famous furniture exhibition before entering the industry, and I have to go to one every year when I enter the industry."

(China Wood industry network )The whole March was full of excitement because of the exhibition. The vast majority of furniture people set their first stop in Dongguan. It has become a must to do every year to go to Houjie to see famous furniture exhibition. An industry personage said to the reporter: "I have heard of famous furniture exhibition before entering the industry, and I have to go there every year.".


Indeed, the famous furniture exhibition, which has been established for 22 years and has been successfully established for 44 times, has brought energy not limited to the pan household circle, but an existence based on China, influencing the world and relating to people's livelihood.  

From relying on the strength of one exhibition, the whole Dongguan furniture industry was prized, and the home ecology of Guangdong, Hong Kong and Macao Dawan district was affected, and then to one of the world's three most famous furniture exhibitions. Over the past 22 years, famous furniture has always played a key role in guiding the development of enterprises, leading the trend of industry and leading the trend of consumption. In this year, how will the famous furniture exhibition open a new situation and take a new road? Let's take a look at the new trends and highlights of the famous furniture exhibition.

1500 + big brands  

Leading brands into the future of healthy competition


In the era of great reshuffle and integration, brand strategy has become the engine of rapid development of industry. But at this stage, our country There are three dilemmas in the brand development of home furnishing industry


The professional degree of brand building can not keep up with the development speed of home furnishing industry;

The concentration of household brands can not match the overall scale of the household industry;

The output of brand effect can't match the input of brand promotion.


Famous furniture exhibition, known as "star making platform", has created and delivered 80% of China's furniture brands, and countless industry stars have moved from here to the whole country and even to the world stage.


In the 45th famous furniture exhibition, more than 1500 brand matrix will come back, gathering global high-quality brands, old brands, new brands, innovative design, whole house customization, single category ace... Star brands from all fields will gather together to lead the global furniture development frontier with super brand cluster.


Why can famous furniture exhibition create, transport and gather so many famous brands? Deng Xin, general manager of American light luxury furniture brand "cabin carbine", believes that famous furniture exhibition attaches great importance to mining excellent enterprises, always stands on the development trend of the industry, keenly seizes the industry highlights, and helps enterprises obtain the maximum support and resources here.


Therefore, every year, famous furniture exhibition is the first place for enterprises to promote new brands. In this year, there will also be many new brands, new formats and new series, such as Murong sofa's three series for medium and high-end, post-95 new ethnic groups, traditional culture and wood culture, new "easy form" new line created by city window, new model of "bag design aesthetics Museum", and "new model" of "bag design aesthetics Museum" "The fifth generation of product space packaging" new packaging.


With the help of the famous furniture exhibition platform, the major brands can better tap the market needs, gather strength, build more internal and external bridges and platforms, empower the brand from the commercial space form, operation mode, overall customization, brand effect and other aspects, and help the industry to form a good brand ecological development.


It is worth mentioning that this year, famous furniture exhibition, Dongguan famous furniture club and Dongguan quality inspection center have reached a strategic cooperation and jointly launched the "star rating of international famous furniture".


On the first day of the 45th famous furniture exhibition on March 15, 2021 Dongguan quality manufacturing Summit Forum and international famous furniture star rating award ceremony will be held in the 2nd floor design forum area of hall 1. What quality standards does China need? Which enterprises have met the "star rating"? How far is the home furnishing industry from "more and stronger, wider and more refined"? It will be revealed.


Crossing the new height of design  

Release new impetus for industrial development


Thousands of home furnishings, design first. Design is the eternal proposition of home furnishing industry, and also the inexhaustible power of industry development.


In recent years, with the rapid rise of China's original design, furniture industry quality and brand maturity in-depth development, created in China has attracted worldwide attention, but also derived many problems. For example, how to balance good design and good business? How to handle design, quality, cost performance, function and comfort? Can design and culture go hand in hand? What are the new opportunities between the revival of Oriental culture and design?  


For a long time, "design" has always been the top priority of famous furniture exhibition. In the past 22 years, famous furniture exhibition has continuously opened up new vision of design future, forming a driving force for sustainable development and promoting the development of the whole industry. In the 45th famous furniture exhibition, no matter from the material, design, space, culture, brand, etc., all rise to a new height.


DGS global design inspiration new territory is composed of hall 4.2, hall 5.2 + 6.2, hall 7.2 + 3.2, hall 7.2 + 3.2, DG Design Gallery, hall 1.2, and "design · home". Through the integration of design, home decoration and building materials industries and commercial innovation, DGS global design inspiration new territory will build a "design + material selection" large home exhibition, covering hardcover, home decoration, building materials industry integration and business innovation The whole decoration, space, lifestyle, supporting, art, supporting material selection, design driven, etc., provide the whole product chain, all elements and full coverage product supply for the whole Pan home industry.


Located in the first floor of hall 1, the exhibition of "craftsmanship and Oriental home culture" with an area of more than 3000 square meters focuses on the contemporary mahogany home furnishing field for the first time. It introduces four major sections, namely, the time of day, the atmosphere of the earth, the beauty of materials, and the craftsmanship. It not only includes the collection of classic furniture and antiques, but also the cross-border innovation of Guochao cultural and intangible cultural heritage handicrafts, Inheriting national culture and oriental aesthetics, presenting with furniture carrier, space, brand, etc., can help oriental culture shine more brilliance of the times.


In this year's Hall 8 and 9, Dixin full design center, Tucson whole design center, Huahui full design center, Dechi full design center, Haohui decoration full design center, naku decoration Center, Bashia decoration Center, etc. are gathered in hall 8 and 9 to promote the transformation and upgrading of traditional manufacturing enterprises and drive the growth engine.


In addition, the glory of the golden Yi award will be renewed. It will gather the top strength of China's home furnishings to set up 8 major awards and 20 small items in various subdivision fields such as space, product, material selection and design, so as to fully promote the advancement of Chinese furniture original design


Continue to lead the industrial upgrading with design innovation, and constantly explore more feasible solutions, so that design can better serve life and the public. A new design era led by famous furniture exhibition will slowly unfold.


"High end customization + package integration"  

New formats and models lead the next outlet


In the past two years, with the decline in the revenue of customized home furnishing enterprises, many people in the industry have expressed their feelings: "the mass customization market has become saturated". Facing the growth ceiling, the emergence of high-end customization has opened up a new battlefield, which directly affects the trend of customized home furnishing industry.


At the time of high price setting, more and more new formats and models have been developed after the whole house customization and whole decoration customization are not willing to be accepted.


At the 45th famous furniture exhibition, many top brands such as gujia, mousse, model, Taisheng, Huahui, Ashley, CBD, yunshitong, Boling, sikexin, bachia, a family and other head brands have brought the overall home space display. There are also industry-leading new home furnishing ecology coming on the stage. There are also innovative business forms such as whole house decoration hall and whole case design concept Naku, kafeiya, tianwu, sensheng and other brands are on the stage.


Is it the sparks that you come and go to, or is it a brand new track standing on the wind? Let's look forward to it.


2021 will be a new beginning. Facing the background of tight profit space, continuous product segmentation and accelerated brand diversification, famous furniture exhibition takes the lead in creating a brand-new ecological platform. Through a series of measures such as brand cluster, design first and star rating, it leads the five super engines of potential, beauty, innovation, manufacturing and fission, which not only conforms to the trend of the industry and the times, It is also a leading demonstration driven by the common vision of participating brands.  


After 22 years of hard work, we have integrated the resources of the whole industry chain of big home, and established a brand matrix that includes the world's outstanding home brands. Standing at the watershed of the times, the series of upgrades made by famous furniture fair can be said to be the right time.


By strengthening the industry chain service, creating the optimal exhibitor environment, promoting the continuous extension and expansion of the home furnishing industry chain, providing a strong power source for the development of the furniture manufacturing industry, comprehensively assisting the upgrading of the home furnishing industry with high standards, high level and high quality, bringing brand-new ideas, thinking, methods and paths for enterprises, and providing a solid foundation for industry transformation, Promote the optimization and combination of integration and innovation of the whole industry chain.


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